Unfortunately, when you hear the word “networking” most people think about lame events where desperate job seekers and low-level employees shove business cards in each other's faces. But real networking couldn't be more different…
Networking is a New Name for the Oldest Profession
We are social creatures and no matter how much we try to hide behind our computer monitors, that desire for human connection compels us to seek out real people to talk to.
Most of us approach building a business online from a great distance.
We want to download a training course, implement it, and start making money without ever talking to another human.
But business doesn't really work that way.
It's hard to learn in isolation and it's hard to be creative with no ear to listen to your thoughts.
I have brainstorming sessions all the time where I am the only one who talks.
Often, I simply need to speak my idea out loud to another person and then I can figure everything out on my own.
But having that person there is critical.
The world has been and always will be driven by the power of connections.
This is NOT Social Networking
Technology companies stole an ancient term and destroyed its true meaning.
Adding a new “friend” or follower online is not a real connection.
The power of your business comes from the people who support it.
There is an old saying that you don't control a piece of land unless there is a marine standing on it to defend it.
Technology is wonderful, but you need a human on the scene to really be in control.
When you break out from your dark, Internet cave and step into the sunlight some AMAZING things can happen for your business.
- Step out from behind the computer
- Find connections and grow your business
- Learn in community rather than isolation
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