Podcasting is a growing market and I'm so excited about what the future holds. Between advances in technology, the maturation of the market, and listener numbers through the roof, podcasting is becoming a VERY HOT market…
The Power of Focus
When I'm reading a blog post, I very easily get distracted.
Even writing a blog post, it's very common for a message on Skype or someone in my family to get my attention.
I can come back later and continue writing whenever I please.
But when I'm recording a podcast episode, I HATE to get disturbed.
A single slamming door or phone ringing adds at least five minutes to my editing process.
If I'm recording for twenty minutes, three noises can double my editing time.
It's one of the biggest challenges I face by working from home with so many young children.
I love my children dearly and that's why I get up before dawn to record podcasts every morning.
The focus is so critical, that I get up an hour before them.
Listening requires the same level of concentration.
We can text and not really pay attention, but on a phone call your attention locks on.
When someone is listening to a podcast episode, you get a larger slice of their focus pie.
And that high level of focus translates into higher engagement and more action.
A listener is far more likely to follow a link or check out a product than a blog post reader.
Leverage Your Connection
Podcasting is a growing market – it is not shrinking in ANY metric.
In episode 116, Jordan will talk about why he ditched his radio show to focus on growing his podcast.
With two and a half million downloads a month, he must be doing something right!
As a podcaster, you can build a business with a smaller audience and you don't have to read a bunch of lame ads to do it.
We all know how frustrating it is to hear inappropriate commercials on a podcast that we were enjoying.
I was just listening to a podcast about video games and then they had to read a VERY adult commercial about marital aids.
Even though I'm married, that's not something I want coming out of the radio when my kids are in the room.
These poor advertising decisions are going to kill those shows and leave the field WIDE OPEN.
And that's just the beginning…
- More people are listening to podcasts
- Some new amazing technology is entering the marketplace
- The future is looking very bright
Most other links can be found in my TOOLBOX
Send in your questions to podcast [at] servenomaster [dot] com