SNM110: Ten Ways That Podcasting Can Grow Your Business

When you look on iTunes, most of the top podcasts are silly comedy shows.  A look at those can lead you to think that podcasts are just for struggling comedians who can’t make ends meet.  But the reality couldn’t be further from the truth….

Podcasts Are Big Business

More and more people are turning to podcasts as their primary source of engagement.

They are laughing and learning, all while listening to podcasts.

Podcasts are the most user-centric platform on the Internet right now.

It was built from the content curation mindset.

You download your shows and easily pick and choose exactly which episodes to listen to.

I can listen to a comedy in the bathroom and a show about finance in the car.

That level of total control is how modern users are approaching the Internet.

We have become the “on demand” economy.

Forge Strong Connections

Podcast listeners engage with your content EXACTLY when they want to.

The choose when to consume your lessons and shows – so your connection with them is extremely high.

You don’t have to chase your listeners.

Once someone subscribes you are in their device forever.

Some listeners might download one episode and forget about you for a long time, but then a few years later they get back into your show.

You have a permanent and powerful presence that is there right when they need you the most.

And when it comes to growing your finances, podcasting is the ultimate income accelerator.

Show Notes:

Key Points:

1. People listen when they want to
2. Podcast listeners are going up every month
3. You get their undivided attention at the best times

Resources Mentioned:

Breaking Orbit

Serve No Master on Amazon

Most other links can be found in my TOOLBOX

Send in your questions to podcast [at] servenomaster [dot] com

Sponsor:

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