When you setup your blog, one of the early steps is to create that first opt-in form. This is an important early decision but it’s made from a state of ignorance.
You don’t know your audience yet and over time what they want will change. It’s time to adapt to their needs and grow your mailing list FAST.
Coming Up With Ideas
Not every idea that you have will be a winner.
One of my biggest debacles was an extensive guide I made in the dating niche on how to kiss well.
If you have been single recently, then you know that a lot of people are terrible kissers.
But it turns out that people are terrible for a reason – they don’t care about improving.
That guide nosedived and nobody wanted it.
I asked some other people in the same market and they all agreed, bad kissers don’t want to get any better.
I was surprised because in high school that’s all I dreamed of.
You Aren’t Your Market
We often create gifts and products that we think we want, but you’re not the customer.
You’re on the other side of the fence.
Your ideas will always be colored by your expertise.
As your blog grows, your audience will adjust.
The great thing about your second opt-in is that you don’t have to guess anymore.
Ask Them What They Want
Just send out an email to your following or put up a survey on your site.
Let people vote for their favorite ideas.
When you get some responses, you will learn to meet your audience right where they need you.
I created my copywriting opt-in after half a dozen emails asking me for a swipe file.
I didn’t come up with the idea from thin air.
I wish I was a perfect marketing genius, but nobody is.
People are pretty simple and nobody is going to refuse to say what they want.
If I said to you, “Tell me what you want and I’ll give it to you for free.”
Would you say, “I’m not telling you my secrets!”
I doubt it. 😉
- Don’t let your offers go stale
- Try new offers and mix it up
- Ask people what they want and give it to them
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Send in your questions to podcast [at] servenomaster [dot] com