how to self publish a book

SNM187: Inside independent publishing industry with Jesse Krieger

Do you want to be a writer? It seems like an easy, relaxed job. You write a book, publish it, and collect the money afterward, right? But is it? There are so many questions that need to be answered if you even want to consider writing a profession. One of them is: how do you publish my book? Do you find a publishing company, do you publish it online on Amazon? Are traditional, hard copy books still a thing? Let’s see what Jesse Krieger an independent publisher has to say about this industry and try to catch some secrets he has to share with the upcoming authors.

Self-publishing vs. Independent Publishing

The traditional publishing industry might have a hard time breathing but is still alive. For many authors, the ultimate goal is to see their book on the shelves, maybe take a picture with it. Of course, this also means a pleasant income stream and an even better position to grow your business.

If you chose to have a traditional publisher, it’s good to know that it is their job to take care of the printing, warehousing, shipping, and all the hassle that comes with it. In a sense, it seems like they do everything for you, but sell your book…what is your job then?

How to Self-Publish a Book

how to self publish a book

Your job is to find the audience for your book. It might seem logical to write the book, have it distributed to a bookstore or the airport and then gather your fan base, but this entire process would be far easier if you build your platform beforehand. Twitter and a decent email list is the way to go.

Having your book published is a much longer process than having it uploaded online, and that’s a fact. But, the publishing company does extensive market research before even agreeing to publish your work. Pre-sales and sales-conferences are a regular thing where an entire sales team is dedicated to bringing the book to its full potential. Afterward they present it to different retails, and if your book is what they are looking for, it’s almost a guaranteed sale. So, as you can see, your patience is the key to success.

Seeing your book in your local bookstore might be one of the best feelings in the world. Someone will pick it up, enjoy it over a glass of wine. There will be a book signing where people will want to talk to you about the different perspectives they have on your book. It will bring the local community together, over something as simple as your words on a piece of paper.

Show Notes:

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Key Points:

  • Independent publishers insight into the industry
  • Explaining the secrets of traditional vs independent publishing
  • Where do you want to be as an upcoming author
  • As cool as electronic is, there is the thing of a paper copy of the physical book

Resources Mentioned:

Books by Jonathan
Jesse Krieger

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