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SNM175: How to Build Authority as an Online Writer With Paul Brodie

Do you have a story to share with the world? Are you an expert on a certain topic, but you can't get enough people to listen to you?

Do you know that it's possible to publish a book and create your own business just by sharing with the world your knowledge on your favorite subject? Let's see what 15th times best-selling self-published author Paul Brodie has to say about becoming an authority with your book.

How To Establish Authority with a Book?

Writing a book is never easy. But, if you want to be successful, forget about the excuses, and just follow your instincts. You are on this path because the universe is trying to tell you something, and it's only fair to give it a chance.

When you write a book and have people reach out to you with questions, it means that you have become an authority. Slowly at the start, soon enough if you are dedicated you can start working on other platforms like coaching, and because you have the experience and the authority your rates have nowhere to go but up.

You need to be smart in this game. “Bestselling author “is not just a title, but it's also huge leverage. Use it publicly and you can get even bigger client platform which you can share with other experts who've been on the same path as you, not that long ago.

A Step To The Three Pillars

Your book is a leverage piece. If you go to a speaking event, hand out your book with a special note rather than a credit card. It's an exceptional publicity stunt and will make people remember you. This method is important, but not as important as marketing. You need to invest in marketing; you need to invest money to make money.

Your first book must be available to everybody and it has to have some catch in it that will make the reader crave more. Give them an answer to a question they never knew they had. If your book is good, people will be more than happy to pay for it and you get to skip the Amazon advertising which is an unnecessary tool, to begin with.

3 Pillars Of Establishing Authority

  • Books
  • Podcasts
  • Virtual Summits

Remember that it takes time to transfer from one pillar to another. But, once you've mastered one, you are ready to focus on the next one. The ultimate goal is to survive. Forget the mindset of just writing a book and be done with it. No, you can do so much more. You can be an authority if you trust yourself and follow the already proven recipe. Use the motivation you have now. Read the Bestsellers Secrets Book. Write 10 talking points for your book down. Record what you have to say on your phone. Keep it short and to the point. In the online self-publishing world if you learn how to talk the talk and manage to walk the walk then you are in for a life better than your dreams could paint.

Show Notes:
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Key Points:

  • The three pillars of authority are books, podcasts, virtual summits
  • The first step is writing a book and use it as leverage
  • To make money you have to invest money

Resources Mentioned:

Jonathan’s books

Most other links can be found in my TOOLBOX

Broadie Consulting

Motivation 101 

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