Writing a book is never easy. But, once you are done with the first one, did you know that just writing a book is not the end? Let's talk about how to use your book to grow your business and create an entire company if you know how to strategically choose the niche you want to focus on.
Rob Kosberg, founder of Best Selling Publishing, a leader in authority marketing, and a best-selling author will give us some strategies for profitability as an author.
What got Rob into this business was the financial crisis of 2007. A few people suggested he should write a book to grow his authority and credibility, so he did just that. He did something that has never been done before – he wrote a book on how you grow your book business.
If you want to make money with a book you have to think about the market that you serve and what you can sell beyond the book. You have to think strategically and find the true purpose of the book. If you just want to write your story, find a story that will help someone. This way you are guaranteed success because the audience can benefit from what you are selling.
But go beyond that. Just one book is not the ultimate destination, and why should it be? A successful book means revenue, and the more you write the higher the revenue.
How you make the book successful?
You need a decent script, but most importantly you need a suitable book cover and an outstanding editor. The right team for you is someone trendy and someone who has decent experience behind them. See if they use what they want to sell to you and always ask for proof from previous clients. The math here is simple: If it sounds too good to be true, it probably is.If you want to make money, you have to think what are you going to sell beyond the book. Strategically choose your niche and add value beyond words.Click To Tweet
How to Use Your Book to Grow Business
Starting your own publishing business can be a hustle, especially if you don't know where to start. Should you write the book first, or set up the website, or create the Facebook ads?
The foundation of a successful business is writing the book first and you need to know how to strategically choose your niche. When you have a book, you have credibility and authority on which you can build your social media fame. If you are writing for a specific target audience, then it is essential to focus on work emails, getting contacts from the CEOs of the companies that might be interested in buying your book and sell your pitch to them. Get yourself invited to speaking engagements or conferences and always give a little something away for free. Who doesn't like to get things for free?
The Three E's Of Success
- Excellent: What Am I excellent at?
- Earn: Where can I earn money from?
- Everyone else, the audience you aspire to gain.
When you find the answer to these questions, then you are on your way to success.
In the end, the journey is just as important as the destination, and along the way you might face some paths you are not comfortable with. This doesn't mean you should give up. You can always hire someone to help you, but, eventually, you will have to be the one to face the music. A good coach can be a lifesaver, but still don't rely on other people when you know you can do it yourself.
- How to use your book to grow your business
- How to strategically choose your niche
- If you want to make money, you have to think what are you going to sell beyond the book