Do you have a product in mind you’ve been dying to launch, but you are not really sure how? Well, to do that you need to write a conversion copy wherein you don’t just sell something, but you make people take action, using your words only.
If you want to write a high-conversion copy, you have to do it by being persuasive. Often, that requires bending your words and coming up with selling points people simply cannot refuse. `
How do You Write High Conversion Copy?
Good conversion copies or sales letters are structure-based, so if you are a beginner it’s best to use a template. All sales letters start with a good headline. Good headlines are more like a subject for an email, they don’t sell the book. They should be catchy so that the reader continues reading. Also, you need to have many options for a headline just so you compare and see what works best as an option. The more the merrier, basically.
The next part is focusing on either the pain or the dream, depending on what the topic is. Tell people what they will get after they buy your product, but it is not the product you sell – it’s the solution. If you are selling a back brace, your standing point is a life without pain, not how amazing and special the back brace you are selling is. You focus on how people will achieve their goals, the life they will be able to enjoy, you are focusing on the outcome.
Do Copywriters Make Good Money?
By now you must be wondering whether copywriters make money and the truth is, they do. Copywriters are on-demand and If you have a way with words, if you can write compelling content – you can totally make over 6 figures a year.
Master copywriting without spending a penny with my free "Ultimate Swipe File." This is a collection of the greatest copywriting over the past century, all curated and assembled into a single file.
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What Skills do You Need to be a Copywriter?
You need to be prolific; you need to have a wide vocabulary for starters, but you also need to do a lot of research. Hence, an eye for details is a must. Listening skills and the ability to see unique perspectives. Ah, I cannot stress how important this is. The ability to re-angle an offer and get in the shoes of the buyers, so you sound convincing, is crucial.
Conversion Copywriting Creative Strategies
Positioning for the quickest wins, breaking down the solution is one way to do it. If you say a solution has 27 steps, no one will want to do it. Find the shortcut, focus on the gain, but remember to stay realistic and truthful instead of selling lies.
The so what technique is great for bullet points development. You develop your bullet points in such a way that people see the transformation that will happen to them.
So what if I lose weight? You will solve your health issues once and for all. So what? You can fit into the clothes you want. So what? You can get the confidence to start dating. So what? You can achieve your dreams and be finally happy.
That’s one way of doing it. Another would be naming your bullet points. Last but not least, the price drop. You need to mention scarcity and urgency, how high the price was, and how now it’s lowered for a limited time.
Ultimately, price justification is when you put the price first and you assign it to all the bonuses you provide to increase your product’s value.
Show Notes:
Key Points:
Follow templates to write good headlines
To write good sales letter you have to focus on the pain or on the dream
Master copywriting without spending a penny with my free "Ultimate Swipe File." This is a collection of the greatest copywriting over the past century, all curated and assembled into a single file.
Click here to get the guide.
Jonathan Green is a full-time blogger and affiliate marketing expert. Join Jonathan on ServeNoMaster.com to learn how to scale your online business. In addition to hosting the Serve No Master podcast, Jonathan is the bestselling author of multiple books including Serve No Master, Breaking Orbit, and Give to Get. He has helped thousands of people launch their first online business from a small tropical island in the South Pacific.
You know how to research and write a book on a great topic now. But how can we move beyond Amazon? There is so much more to creating an offer than just the primary book.
Start chasing that ball too early and you’re business will never be profitable; wait too long and you’re leaving money on the table. How can you manage this balancing act?
If you don’t think storytelling is a part of your business, then you are in for a rude awaking. Every single sales message is part of your story, get it wrong and your business will die…
Copywriting is a valuable and marketable skill. You can always find work if you know how to write copy and you can learn everything without spending a penny. Find classic ads and copy them by hand into a notebook…
These days you are just trying to get someone to click a button, but during the Golden Age of copy customers had to cut out an ad, fill in a form, write a check and mail the whole thing to an address they’d never hear of; that’s really hard!
Once you have the basics of copy language down, you can move on to the next phase.
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