SNM148: How to Use LinkedIn to Connect with Customers, Prospects, and Clients 2

SNM148: How to Use LinkedIn to Connect with Customers, Prospects, and Clients

One of my friends is the absolute king of LinkedIn. He has helped tens of thousands of people find new jobs on LinkedIn.  After years of friendship, he has shown me absolutely everything he knows.  It’s the ultimate platform for growing your business.

Only the Successful

SNM148: How to Use LinkedIn to Connect with Customers, Prospects, and Clients 3

Every LinkedIn profile has a job title; with one glance you can see how much someone earns.

[easy-tweet tweet=”Decision makers are far more likely to check a LinkedIn message than a cold email to their work address.” user=”servenojonathan” hashtags=”servenomaster”]

Facebook is broken into social groups and demographics.

LinkedIn is broken down by social echelon.

People are grouped together by power and income rather than who they went to high school with.

It’s a lot easier to close a deal in a room full of people who can afford you.

Your Profile is a Tool

 

SNM148: How to Use LinkedIn to Connect with Customers, Prospects, and Clients 4

Most people have terribly boring profiles – they use the photo from their security badge and the profile reads like a tax brief.

Who wants to look at bad pictures and read boring profiles?

Your profile is a chance to stand out from the crowd and let people know how you can change their lives.

Think of your profile as a tool to grow your business.

It’s not just a place to describe yourself.

When you give a purpose to your profile it will become useful.

Be Strategic

SNM148: How to Use LinkedIn to Connect with Customers, Prospects, and Clients 5

Use your time wisely and approach everything you do online with an eye toward results.

Are you selling to businesses or are you targeting teenagers?

Every business has a different demographic.

If your audience isn’t on LinkedIn, then this episode might not help you.

But if you are looking to sell expensive products to people who can afford them, you are going to love what I have to share.

Show Notes:

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Key Points:

  1. LinkedIn is the best place to find high ticket buyers
  2. Most people use their profiles as a bad resume
  3. Use LinkedIn as a tool and you can make amazing things happen

Resources Mentioned:

Blog2Social

20K a Day

Kindle Book Description Generator

Breaking Orbit

Serve No Master on Amazon

PROCRASTINATION

Most other links can be found in my TOOLBOX

servenomastertoolbox

Send in your questions to podcast [at] servenomaster [dot] com

Sponsor:

SNM148: How to Use LinkedIn to Connect with Customers, Prospects, and Clients 6

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