SNM104: How to Create an Offer that Flies off the Shelves

You know how to research and write a book on a great topic now.  But how can we move beyond Amazon?

There is so much more to creating an offer than just the primary book.

Watch an Infomercial

There is an unbelievable amount of science that goes into putting together an infomercial.

That is because they are playing with so much money.

The first version of an infomercial costs around one hundred thousand dollars to create.

That money is spent before a single unit is sold or even one person sees the show on television.

When you are playing with that kind of money, you better believe they are scientific.

The Structure of a Sale


On an infomercial, they start out grabbing your attention.

They only have about five seconds to catch your attention and keep you from flipping away.

Then it’s time to show a bit of the product and tell that amazing story.

You have to wait FOREVER just to find out the price.

Why do you think they make you wait so long to see the price?

They need time to build up the value, add in bonuses and get you chomping at the bit.

Only when you are ready to buy at any price, do they reveal that magic number.

How many times have you seen them offer to give you twice as many knives?

Then they slash the price in half?

All of that structure is scientific and I can’t recommend watching infomercials enough.

We Are All Pitchmen

There was a great show on The Discovery Channel called Pitchmen.

It followed two of the best infomercial guys in the business as they found products and designed sales messages.

Unfortunately, one of them died after the first season and now you can only find used DVDs on Amazon for over two hundred bucks.

The show wasn’t THAT good.

Fortunately, you can find some of the original episodes in all of their glory on YouTube.

Before you click that link below, listen to today’s episode and begin to assemble your own irresistible offer.

Show Notes:

show notes banner for serve no master podcast animated

Key Points:

  1. Create bonuses that solve objections
  2. Build up as much value as possible
  3. Show a life of success to your customer

Resources Mentioned:

Pitchmen Episode One

Breaking Orbit

Serve No Master on Amazon

Most other links can be found in my TOOLBOX


Send in your questions to podcast [at] servenomaster [dot] com

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