social network

SNM193: How to Choose the Right Social Network for Your Business

We started living our lives online. Our whole privacy is there, our social lives, our wallets, so why not our businesses, right?

It’s because we do everything online, that you have to use the power of social media networks to speed up your business.

There is a 3-step process that starts with getting to know who your ideal customer is. You need to figure out who your target is. If you are selling bikinis, then your target isn’t men, right? And it’s probably not very old people, but it is people in their 20s, 30, stuff like that.

After you’ve realized as I like to say the who, you go one step higher on the ladder. Where does that ideal customer dwell? Where do they spend their time? You need to make sure you use the right social network to initiate contact with them. If your target audience is millennials, Facebook, Instagram, Twitter, or Reddit are good choices. You can’t go with LinkedIn or Myspace because younger people don’t really use them.

TikTok is widely popular among youngsters, so if your audience is dwelling there, it means you should go there as well. It’s all based on research. You don’t have to know this, you can simply find out about it with thorough research. No one expects you to nail it at everything. A lot of the stuff out there can be learned, practiced, and researched.

After you’ve established that you and your ideal customer are on the same page, it’s time for the hardest part – meeting your customer. For you to do the meetup, you need to study the rules of the social network.

Notice how people communicate, how they mention their offerings,  and how commercial you can get. You need to FIT IN within the community, so when you offer something you will actually make a sale.

Notice how people who listen to one particular style of music dress differently, they have their own jargon, their own way of expressing themselves, well, it’s the same on social media.

If people are using cartoon pictures and nicknames, you shouldn’t stand out from their norm if you want to make sales. There are also people using their real names and real pictures and there are whole spectrums in between – that’s what you need to pinpoint if you want to hit it off.

It all boils down to getting to know your customer and where they hang out to be able to offer them your product.

Usually, before you even reach out to people and initiate contact, make sure you research what they want and need through how they use search engines.

That’s what I do with my content – I research it beforehand. How long are those articles, what are the keywords people are targeting? What type of link structure do we need? What do we need to provide? Do we need to provide a list of images or videos?

Once you’ve found out and created what people, say, want to read about, or what kind of videos they want to watch, or what kind of clothes they want to wear, you go on social media networks and you interact with them. They are your audience and YOU have what THEY WANT.

Now, that’s a business model that cannot go down.

Show Notes:

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Key Points:

  • The way we assess ourselves drives us at hanging out with different groups and in different ways
  • You want to learn the social network, but also social norms
  • Learning the rules of the community you want to get into is essential

Resources Mentioned:

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