SNM069: 7 Storytelling Mistakes that are Turning Off Your Customers
Storytelling is the most important part of any business’s message.
Storytelling is a dying art in our society and that is very unfortunate.
You aren’t here for my content, you are here for my story.
There are plenty of people with blogs and podcasts about writing and making a living online. The reason you follow me is that you feel a connection. You know me and understand my story.
My story is about how we have rapport.
This is how we connect with everyone around us.
We all have amazing stories, but most of us don’t know how to express them.
We don’t get enough practice.
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We rarely talk to strangers.
More and more in our society, we are creating social walls that make it harder to practice telling your story.
Most people communicate using micro-conversations.
We text and we tweet to get across our messages and the messages keep getting shorter.
Most people look at copywriter or sales and only see the trees, but storytelling is the forest.
I’m not the greatest writer in the world, but I do one thing to write.
I include many personal stories in all of my non-fiction books.
And those stories are the key to your success.
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When I was in my late twenties I took a class on telling “emotional stories.”
It was one of the hardest things I’ve ever done.
I spend hours writing a story about my father that was a real tear-jerker.
All about one of the defining moments of my high school years.
But it was so forced.
One day I had a revelation.
What if I just told stories with real emotion?
Instead of telling stories in an emotional way, I simply began to tell stories that really affected my emotions.
It entirely changed how I talk to people, how I teach, and how I write.
With that basis, take a listen to today’s show to learn some of the most common mistakes new storytellers make and how you can avoid them.
Show Notes:
Key Points:
- Start improving your site now
- Don’t go plugin crazy
- Backup your site immediately
Resources Mentioned:
Most other links can be found in my TOOLBOX
Send in your questions to podcast [at] servenomaster [dot] com
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Master copywriting without spending a penny with my free "Ultimate Swipe File." This is a collection of the greatest copywriting over the past century, all curated and assembled into a single file. Click here to get the guide.
