how to market a self published book

SNM191: How to build an authorship business on a budget with Ray Brehm

Is ignorance really bliss? Don’t you think that being the last to know might put you in an uncomfortable situation and you will end up with the short end of the stick? Let’s talk about building an authorship business with tools and strategies that won’t break your bank. Ray Brehm is here today to tell you how to market a self-published book without a budget.

In this business, the first thing you need to do is learn how to market your book and find out who you are similar to. Being similar to somebody is not a setback, on the contrary, it’s a significant opportunity. Authors and books that you are emulating with you are your clues for cracking the Amazon marketing world. When you click on an author’s profile, it shows you even more authors that are most commonly purchased by a certain target audience. They share similar target words and marketing strategies, so feel free to be creative and work with what you have. It makes a lot more sense than just turning on a couple of Amazon ads. And really, you’ve got to prime those Amazon ads anyway with clicks and sales from other sources.

Low Budget Secrets To Book Marketing

Reaching out to your friends who are also in the business or other people that are in your niche or similar is the safest and most noble approach you can take. Ask them to cross-promote your book, or do a podcast with you, or get yourself invited to theirs if they host one. We call this a virtual book tour, and it’s completely free. It just takes a little bit of effort and a few kind words. On the other hand, these methods might seem like you are creating competition, because there are a lot of authors but not so many customers. You need to kiss this mindset goodbye as soon as possible. The digital world is abundant, and there is enough room for everybody.

A virtual book tour is easy to do. Ask your friends to cross-promote your book, or do y a podcast with you.Click To Tweet

Think of it as a value ladder. You might sell your book for a dollar and then you might sell something for $7, and maybe a course for $47, and you go up, and maybe you got $2,000 for coaching or some other gig. But it doesn’t have to be your stuff only. You’ve made friends along the way and this is your chance to give them a shout out, promote them, and use the platform you’ve created to help somebody that might use your helping hand. You are not benefiting from somebody else.’ The truth is – it never costs anybody more to use an affiliate link.

How to Market a self-published Book

So, as you can see there is a lot to learn on how to market a self-published book especially if you are on a tight budget. If you have the willpower and passion to do it, you should forget about the usual excesses and just give yourself a push. When there is a will, there is a way, and when there is internet there are books to guide you through any struggles.

Show Notes:

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Key Points:

  • How to build an authorship business without breaking the bank
  • How to get attention to your work without spending too much money
  • Is it possible to launch a book without spending hundreds of thousands of dollars?

Resources Mentioned:

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