SNM029: Don’t Be Selfish
Many new marketers are tempted to hide all their best material. Â They want to become wizards shrouded in mystery. Â This strategy often backfires. Â Don’t go in this direction; don’t selfish.
Pay it Forward
Look how much information I give away for free. Â I deliver five free podcasts full of information every single week. Â There is no co-host. Unlike other shows, I don’t rely on interviews. Â I internally generate the content. Â This is pure value. Â My listens go up with every episode and I don’t hide anything behind a gate. Â The only limitation on content is my desire to keep episodes to a certain length for you.
Secrets Don’t Make Friends
When I first started out, I massively overvalued myself. Â I acted like I was smarter than everyone else and I priced myself out of the market. Â I was charging more than people who were in the same industry for years. Â They might have big followings and a successful business, but I had better material. Hubris created a distance between me and my audience.
Sharing powerful material that helps people will create friends and fanatics. Â Helping people to succeed will forge a long-term relationship.
I’d Rather Be Loved
I use Dragon Dictate for my transcription and dictation software and I can tell you that every single person I know likes the software and hates the company. Â They have the worst customer support, payment processing, and sale technology of any company on the market. Â They operate as an early 1990s company. Â If another company came out with a similar product, they would be out of business within a year.
You can get away with running your business that way for a while. Â Do you want to run a business that only exists because there is no competition? Â Talk about a risky strategy.
People Purchase Structure and Access
You worry that if you give away all your knowledge nobody will ever pay you for it. Â That’s a legitimate fear. Â People pay more for access to you and the structure of your products. Â You can learn everything in my products if you read enough blog posts and listen to enough podcast episode. Â The information is piecemeal; like Dr. Frankenstein, you have to reassemble the information in the correct order to bring your monster to life.
It takes more than pieces of information to create success. Â And when people love you, they will pay for your products. Â Focus on building a tribe and the rest will follow.
Key Points:
- The more value that you give away, the more your audience will love you
- Your information will change over time, so the old stuff doesn’t matter anyway
- It’s better to be loved and build an army of fanatics
Resources Mentioned:
Send in your questions to podcast [at] servenomaster [dot] com