SNM116: How to Build a Podcast Empire with Jordan Harbinger from Art of Charm
Ten years ago Jordan Harbinger was aWall Stree t lawyer. Now he runs one of the most successful podcasts in the world. Today he shares some extremely powerful secrets, including:
- How a lawyer can make more money on the golf course than billing hours
- How networking saved both our teeth
- Why he would never leave his podcast for television or radio
- The secret to getting hired by a big company with a cold email
- And so much more!
Focus on Your Core Competency
Jordan runs a very popular podcast that people are begging to be a guest on.
But so many of those people don't pay attention to what Jordan and the Art of Charm are focused on.
His niche isn't interviews or podcasting.
He is focused on personal development and human improvement.
By focusing on a very clearly defined area, he has built a podcast into an empire.
His show never strays into politics or entertainment, because those are not inside his niche.
By focusing on one core area, people know exactly what they are going to get when they tune in each week.
You Reap What You Sow
When Jordan first started his show I jumped at every chance I could get to be a guest.
I was part of a group show and I had my own episodes a LONG time ago.
I have moved in a totally different direction and Jordan's show has massively matured since then.
Helping him out years ago and maintaining that relationship is exactly why he set aside an hour to spend with us nearly a decade later.
As he talks about in this episode, the people who treated him poorly when he started out are the ones constantly begging to get on his show now.
But it's too little, too late.
The Power of Serendipity
Maintaining a relationship for a long time is the reason Jordan appeared on my show, but it's not why he appeared right NOW.
I have been doing my show for nearly a year.
This is episode 116 and I could have asked him months ago.
Having that social connection is what allowed serendipity to enter our lives.
Jordan and I got married a few days apart last December.
We both changed our Facebook status a few days apart and our feeds pinged each other.
I rarely use Facebook and I'm not actually the one who changed my status.
My wife changed hers and it automatically changed mine, without Facebook even asking if it was true!
Without these two elements, this awesome interview wouldn't have taken place.[easy-tweet tweet=”Luck is where preparation meets opportunity (or in this case serendipity.)” user=”ServeNoJonathan” hashtags=”servenomaster”]
Don't Wait for the Drought to Start
Many highly-skilled people are struggling to find work right now.
Really big companies are shutting their doors and loads of companies are replacing great workers with cheaper, younger employees.
These people have spent so long mastering their hard, technical skills. But those aren't enough anymore.
Waiting until you need help from your network is NOT the time to start growing it.
Can you plant seeds in November?
Of course not, the snow is coming and it's far too late.
Listen to today's episode and start taking action now.
Jordan drops so much wisdom that you will probably need to listen twice.
- Podcasting is the market of the future
- Start networking now, don't wait til you need those connections
- Networking and podcasting are an easy way to build an empire
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