SNM067: 8 Common WordPress Mistakes New Bloggers Make
I make mistakes with this blog all the time.
I am constantly striving to improve my blog and give you a better experience. I crank out five podcasts a week, but that's not nearly enough.
I have over 100 blog posts already started that I haven't finished or published.
There is a huge backlog.
Having a backlog is no excuse.
I have recently changed my entire site infrastructure, improved my backup solution and even set up systems to speed up the website.
But I still am not close to where I want this blog to be.
My current project is about blog post enjoyability.
I have changed how I format my blog posts to make them more social media friendly.
Have you noticed the new style of blog post image?
In the past, I have been lazy with my image sizing. I need to go back and resize every blog post image and add new text.
This will make the entire blog flow much better.
Content writing is the easiest part.
I can write blog posts with my eyes closed, but now the world is changing and I'm becoming a dinosaur.
I know all the steps to take to make this blog awesome, but it's very time-consuming.
It can be overwhelming.
That's why it's ok to go back and improve your blog over and over and over again.
I'm always trying to improve your experience.
In the same way, you want to continually grow and improve your work online.
I am pretty successful, but there is still more mountain to climb.
In today's episode, I cover some of the key mistakes that most new bloggers make and how you can quickly correct them.
- Start improving your site now
- Don't go plugin crazy
- Backup your site immediately
Most other links can be found in my TOOLBOX
Send in your questions to podcast [at] servenomaster [dot] com
Common word press mistakes that will kill your business on today's episode today's episode is brought to you by FCM Rush started in 2008 with one mission to make online competition fair and transparent with equal opportunities for all to find out how I see him rusting up you compete with the big boys go to serve no master.com\SEM rush today are you tired of dealing with your boss you feel underpaid and underappreciated if you want to make it online wiring to start living your retirement dreams now you come to the right place welcome to serve no master but how to open new revenue streams and make money while you sleep presented life from a tropical island in the South Pacific by best-selling author Jonathan Greene now your post past 10 years I built dozens of websites and everything one of them I built on the WordPress platform it's a free platform in fact I was just working with my coaching clients helping her to set up her first WordPress installation many large corporate websites that you visit are built on WordPress it's a very common platform it's one of the most common systems used on the Internet right now many many websites millions of websites built on this platform unbelievably the software is free it's really the backbone of many websites many new bloggers new entrepreneurs online set up a WordPress site and immediately began cutting corners unfortunately the Internet punishes you when you cut certain corners one of most common mistakes Avina called us mistakes zero because it's so basic I can even consider one of my eight is setting up your website on someone else's domain if your website is something something.WordPress.com you don't own your website you will never make money you are not a business whenever someone sent a link to their website and it says.WordPress.com.blogger.com type whatever blog platform you are using I really know you're not serious and that you will not make any money from the website I know this because you're not allowed to make money from these websites I got serious because the cost of setting up your website is about $2.14 a month if you're not willing to invest two dollars a month in your business you don't have a business I'm sorry to hurt feelings I'm sorry if that cuts to the quick and you feel like I'm a real jerk for saying that that two dollars is a big expense right now but if you can't put two dollars in your business then you got a real problem because you can put in all the work you want into something.WordPress.com website but you will never make money no matter how much work you put in because you're not allowed to their set up to make money the WordPress site owner not for you don't do that under number one the first and most common mistake people make with WordPress is it completely and totally going SCO now I get search engine optimization to see if it's annoying it's technical exploring it's not fun very confusing Google releases a new out with her every three months you can be perfect do everything right and they change the rules all the time click being and when those movies where your prison they force you to participate in some type of gamer competition race if you win enough racist look of your freedom and then as soon as you are about to do your last race they change the rules on you that's what it feels like and all the little steps in their search engine upper limits over hundred and 80 different things they check to compete with Google and try to stay ahead of all the search engine rules it's always getting longer… Probably way more than 180 now before you just had to really focus on how you do your links internally then you had to silo your website and then you had to learn how to deal social signals now it's a nightmare I get that it's a complete in total so what I want to say is let's keep it simple there are a few key things you can do to put on some SCO infrastructure you don't have to become an expert I put in very little effort into my SCO just a few basic things the first is installing a simple plug-in that will handle SU for you I use the Joost SCO plug-in is a link on my toolbox page showing you exactly we can grab it it's a free plug-in takes about five or 10 minutes to set up that's really great instructions and then it automatically handles a lot of those SCO tasks that are necessary that the WordPress platform on itself doesn't do every time you write a blog post asks you what's the term what's most important key word here and you just right in the little box with each of your blog posts you can simply type in the key with your targeting the term that you want to rank for and the plug will take care of the rest it really helps you don't have to spend ages on your SCO you don't have to do a lot of the other things but simply putting in five or 10 minutes of work setting up the plug-in and then one extra minute or less on your blog post will make a huge difference people who write hundreds of blog posts and wonder why they're not getting any traffic and the reason is they completely ignored SEL the second big mistake very, or Christmas take is having no backup system in place it'll back their website and working to do a special podcast episode all about how to back up your website I use updraft plus which automatically creates a backup and send it to my Amazon server once a week what that means is that I always have a backup posted on the different website common mistake is for people who even do create backups then you quit a backup on your own server when you get hacked they destroy your website and your backups because are held in the same place there couple of other options duplicators a cool option to but unfortunately duplicator charges you for automatic backups and they charge you for connecting to S3 so it's much easier his updraft lost it's a free plug-in takes about five minutes to set up or less and it will create backups and ocean backups to Tom's different places you can send them to dropbox or Google drive whatever you want to store your backups has lots and lots of options your website will get hacked at some point in your career it happens to everyone just recently there was a Hackett on event site is see how many websites they could take down and they took down Twitter got attacked spot if I got attacked all these different websites PayPal's been taken down in the past if websites like those can get damage your skin certainly could damage I've had two or three websites hacked throughout my career it happens it's an inevitability there's a constant war between website owners and people that like to pack websites and I've had a website where someone broke in and I even know it about us always check your security things and they put something in the website and they were just sending out hundreds of gigabytes of pornography from my website ammunition how it was done this is when I was a blue host they didn't catch it until over 100 gigs were stored on their servers what the reasons previous episode I mentioned that I don't recommend them how could you not catch a massive infection it was an old website that I done the test installation how to work on so long this is one of the problems that WordPress puts out updates all the time their homes to update every single week and they're all security updates there constantly finding exploits and then were pressed close to maximum X within WordPress custom eventually your we want people to just get Scott and what happens if you don't have a backup you're going to be weeping especially now that backup software is free there used to be only a few backup solutions and are quite expensive in fact now the expensive ones that cost hundreds of dollars most of her garbage there's a pretty expensive one that's $297 per license and their reviews are terrible they make a backup and then when he tried to reinstall it doesn't work if you want to be a little more advanced you should create test installation and make sure your backups are actually working you can test them in a sandbox on your own computer other things with little more advanced but you do want to know that your backups can work when it's time to deploy it when your site gets attacked our third very common mistake is for people to install way too many plug we've all done it this all there are so many cool plug-ins that do amazing and really cool things social media sharing plug-ins popular post plug-ins SCO plug in security plug-ins you can end up 2030 or 50 plug-ins on your site I'm constantly having to fight against putting more plug-ins on my site just to run this podcast requires three or four plug-ins then my backup set up as another plug-in that I have my SCO plug and that have a social share plug-in have a popular post plug-in and it adds up but I have 12 or 14 active plug-ins on the site I always fighting to keep as the number plug-ins minimize is one the reasons I love Thrive themes if they have built-in a lot of the features that other themes are party to be a plug and if you have website does not know mobile responsive and you have to use a mobile responsive plug-in plug-ins are often they are to fill in the gap for a problem or weakness in your theme something that's missing if you have more than a single page of plug-ins if you have to click to page 2 in the little plug in section WordPress you got a big problem always look for ways to/the number plugs you have each plugging half takes time it's a little piece of software every time someone visits website all those plug-ins get activated so it slows down your website a lot it takes a bloodier bandwidth and cause a lot of problems it's hard I see some of these lists say like the 36 plug-ins every blogger must have what a nightmare whenever I see one of those lists I know it's a website that I can't take seriously how dare you recommend that the sum of 36 plug-ins will shut down a list every website will slow down and will killed the business of your blog you can't have a blog that's so slow because it's loading all these plug-ins make sure you know why every plug is on their one of things I've discovered whatever I hire someone to work on one of my side some five or so for upwardly always install these extra plug-ins and it's so annoying the reason that I have a separate membership site installation and the separate main website installation is because they each need a bunch of plug-ins I have my membership site plug-ins everything from security to locking the different sections some design customization plug-ins all of those things that take up a lot of room and I don't have to sites merge because then I would have all of these plug-ins in the members area that don't need to be there at all these plug-ins in my main site there only from the members area I don't need a podcast plug and edited all my podcast plug-ins in my members area is my members rate is host the podcasts so separating the two allows both installations to run a little faster our next mistake is bad permit links this doesn't happen as much as it used to when you first install WordPress especially couple years ago it would automatically say your file structure would be a exurban MasterCard\P001P002 and number your pages this is terrible fresco this is terrible for the customer experience the visitor expressed as a visitor comes website and they can't find their way around his don't they try type in the name of the post and instead just numbers then develop more sophisticated and I don't see this as often but I did see someone doing this this morning where it goes post date then post name so then for example this post might be served mass.com\2016\10\21\common WordPress mistakes you don't want the date in your URL structure in your link structure it's bad for Seo it's bad for the customer experience when I see a post and I can really see that it's two years old I don't read it wants to who wants to read submits no longer relevant I was reading a bunch of posts comparing backup plug-ins this morning preparing for a podcast episodes can come in a few days why talk about how I chose my plug-in and then why use updraft lost as opposed to peer and some other things were going a lot of detail about how to backup your websites I was looking at all the competition out there to see if there's something I don't know about and one of the post was from 2014 why would I use apostates two years out of date so many pieces software were great 2014 they don't exist anymore remove the date structure from your linking from your URLs now another mistake that we people make that we can make and if you have a website that's been using the wrong link names for long time the long URL names for long time don't fund this mistake which is where you change your past you are a later once you name your blog posts don't change it if you're going to change the structure and you're doing a massive site restructure your changing from like post numbers or dates in getting there that part that's okay and you could put in a plug and that would do an automatic redirect there's like 3134 redirects of plug-ins and will audit that they sent people that were going to the old link to the new link you can do that what's and that's if you do the massive found the restructure but if you're following the advice or previous episode I talked about giving really good names to your blog posts you can change the name of the blog post but then don't go in and change the link to the blog post the old link is fine when you start changing the links it causes problems as far as your interlinking structure can cause problems as far as other websites link to that blog post broken links are very unforgivable is Fars Google's concerns bars other surgeons are concerned it will hurt your rankings overall will hurt your business in the long term so if you do change the name the post don't change the link itself very important because it damages your reputation damages your site and it can undo all of the work you've done up to this point our six mistake common mistake is bad image sizes I was working on an image yesterday that I wanted to uplift the members area and it kept timing out what's going on this is a tiny picture and I looked it was over 2 MB in size now I know that's on huge number but when it comes to images making some download 2 MB just to see tiny images ridiculous I have set up once the images uploaded automatically gets resized so the problem is only the upload process but it reminded me of how important it is to resize your images there's a really great plug in the handles for you called WP/SMU SH great plug-in it will go through and resize all of your old images so if you click on most of the images on my site and you say show me the image or else it will often see image name and then it will say a size it will say like certain Muster logo one 70 x 300 or Servicemaster logo 200 x 3 60 those different sizes of different numbers there generated by my plug-ins by Debbie P/or by Thrive themes I now because after I things ever I don't used to piece mush but you're not on drive themes and it's the free alternate five themes is automatically but Debbie/does this well either way you have to set up one of the other to handle your image resizing this way someone who's visiting my website you're visiting the website from your mobile phone and you're on 3G connection yourself in connection it will send you a lower resolution version of the image because your screen sizes so much smaller you can't display those additional pixels anyways you are sending your customers data that they will never see or use when you have images that are too big this is something that kills a lot of websites when you're using images you take a picture with your camera then you take a picture with your phone and you have a picture you downloaded or bought from a stock photo absent him on Webster all different sizes some websites out there will advise you to resize your images manually to go into Photoshop or affinity following on big affinity photographs switched from Photoshop to a photo I love it they will tell you to manually resize every image I've done a lot of that in the past sometimes I do resize image for the upload when I go to make Alexis insane I can resize this to 1/3 the size easily you don't need to do it manually however you just need to have one of these two plug-ins it takes care of everything if you're on Thrive themes when you install the Thrive theme it will make you resize all images emulates the first alert you get the second way to do it is free W's must play it now until about two weeks ago Debbie specials hi resize images I went through besides over 2000 images and when I installed Thrive themes because we need to redo it going to the drive themes rules and acidified resize my images they went through over 3000 images that W specially processed and save me a total of 2.5 kB nothing so I know from my testing that both processes are almost identical as a .001% difference in better compression the seventh mistake people make is cheap hosting it's very tempting to buy hosting that you see a commercial for a fee or that seems like a really great discount arts too good to be true it's really really really really really hard to find honest reviews of hosting programs because every hosting company offers an affiliate program 99% of the reviews you read of hosting programs allies the only thing I can tell you is the two house that I use use a small orange from a small sites and negative BX hosting for my sites need to be fast that's it when you use cheap hosting or fall for one of these like tricks where people recommend always different hosting programs you can't tell which was good and which ones not have been down this road before I used a hosting program that other people he liked and they delete all my websites because he said that I didn't make a payment and I said is a socially automatic payments went to earth would this happen wide earth wouldn't you call me or send me a bunch of emails and they were blaming me in a Selectman I don't have the money that you guys did what drive you're supposed to just take the money know what's happening here so that was my experience with host and that I was using I was no sexy people and he recommended it's tough to find the right hosting company because there are a lot of fly-by-night operations that are fake for example you can become a reseller with most hosting companies this means they give you a certain amount of bandwidth certain amount of size and you can create sub users you can do this with big names like host gator that's a big one out hosting company so I can become a host gator reseller and then create my own website that makes look like I'm a host so you think your hosting with a different company we are actually hosted host gator on their computers in their server farm this is one of the dangers of cheap hosting with you posting your into security problems speed problems hacking problems tech-support prompts they all stink the reason I recommend that you host that I do is that if you contact tech support you get a reply in under two or three minutes most the time it's way quicker but occasionally there's a high-traffic time we have to wait two or three minutes at most of the time they know what they're talking about with this you know with a small orange I eventually render problem that they did not affix Sir Lester is a very large fair commercial website has a lot of blog posts has accompanied a podcast is a huge membership area all of those pieces integrate are very important and was a little beyond what to Dartmouth hosting could handle so I upgraded to W PX hosting which was called traffic planet at the time but the great thing about the Vicks hosting section not that expensive $25 month that you get five domains of your five websites pain fibers mother website it's not crazy compared to a lot of the competition as far as premier hosting it's not so bad and that's just a higher level of tech support high-level ability the for most people small orange to three dollars month so I need it is cheap this cheap hosting and in this cheap hosting the final mistake that people make on WordPress and this is very common is that the name for their admin profile is admin ADM IN when your username is admin which is the default WordPress username with they give you if you don't choose your own your website becomes very easily habitable a brute force attack already has half of the access to your site have admitted now that she try admin and multiple passwords to try all these variations and eventually the break in your website please please if you are using is admin change it should always be something different and something it's not obvious it's bad enough that people use terrible passwords and I don't want to talk about password statement please make sure your username on WordPress is not adamant if it is go change it right now before you do anything else today this is a critical mistake that leaves your site unbelievably vulnerable and in fact some of the really big hacks that happened where people have to million WordPress websites in the day happen because all those websites have the same username it's so easy they should be hard to find that easy if you fix these eight common WordPress mistakes your business will grow you'll get more traffic to your website will run faster and you have a better experience for customers thank you for listening to this week's episode serve no master make sure you subscribe so you never miss another episode will be back tomorrow with more tips and tactics on how to escape that rat race little bit beyondher master got too big head over to Sue no master.com/podcasts now for your chance to win a free copy of Jonathan's bestseller serve no master all you have to do is leave a five star review of this podcast see you tomorrow thank you for listening serve no master podcast head over to Servo master.com\podcast right now to find out how you can win a free copy of my brand-new book