SNM170: Your Website Stinks and What to Do About It?

You own a business, so you know that you need to create a great website for it. Remember, your site is working for you all the time, even at 2 a.m. This means that you can sell products when the store is closed, and people can get helpful information no matter the time.

It’s time to realize that your site might not be the best out there, which is hurting your business. You’ve got to improve your website so that it runs smoothly and enhances the experience of your customers. If you aren’t going to stay on a site that takes minutes to load and is confusing to navigate, your customers aren’t going to either.

Making a Website

Of course, you have to know how to make a website before you can do anything else. Generally, you can use site builders that don’t require you to know coding. This can work, but it has a few drawbacks. Mainly, it’s not unique to your company or industry and feels like a ‘cookie-cutter’ site.

You might not realize it, but people notice these things and might click off your site in favor of another.

Plus, with site builders, it owns the website; you don’t. Make sure you own the domain name. Yes, this costs money, but it’s important to ensure that your website is yours.

Learning how to set up a website is the next step. You’ve got the domain name and a host, but you need to make sure it looks appealing. Consider hiring a web designer. Again, it costs money, but it’s an investment that is going to help you for many years to come.

[clickToTweet tweet=”If you aren’t going to stay on a site that takes minutes to load and is confusing to navigate, your customers aren’t going to either.” quote=”If you aren’t going to stay on a site that takes minutes to load and is confusing to navigate, your customers aren’t going to either.”]

Improving a Current Site

If you don’t have a website, these tips help you learn how to build an amazing website. However, what if you already have one? Some people believe it’s best to scrap it all and start over. You can do this, but it takes a lot of time, as well as money.

Instead, you may want to learn how to improve a website. Consider a clean theme and make sure it loads quickly. Also, it’s a good idea to make it easy to join the mailing list or newsletter. People aren’t going to input a ton of information. Their name and email are sufficient.

With so many factors to consider, you might want to listen to today’s episode on how to improve your website. It offers a variety of tips and interesting tidbits.

Show Notes:

Key Points:

1. Improve your customers’experience
2. Make your web-site easy to access
3. Constantly improve your site

Resources Mentioned:

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