SNM145: The Three Types of Traffic

You can have the most beautiful website in the world, but if no one visits it, you'll never make a penny.  A great product needs a great audience and that all starts with traffic.  The more people who visit your site, the faster your company will grow.

Find It

The cheapest method requires the most elbow grease and sweat.

Build up a social media following and master the Google search result.

Many new businesses start here when they have no budget for advertising.

In reality, you are helping people to find you.

There are millions of websites in the world and most of them are absolutely dreadful.

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Appearing in search results and social feeds is a good first start.

Borrow It

You can start with a product.

Find someone who has an audience and share your two assets.

You split the profits and both walk away happy.

This is a great way to start your business and the fastest way to make money.

They are the affiliate and you are the product owner.

This is how many online businesses start and it's a great way to get a taste of profit.

Buy It

You have to spend money to make money.

As soon as websites get enough traffic, they love to sell advertising.

Everyone from Google to Facebook to the Huffington Post does it.

Get in on the action.

This is a game of arbitrage.

As long as your return exceeds your investment, this is the best way to scale your business.

Not every business can start this way.

Don't blow all your money on advertising until you listen to today's episode…

Show Notes:

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Key Points:

  1. Finding traffic takes the longest but costs the least
  2. Borrow traffic and you don't pay unless you make a sale
  3. Buying traffic gives you total control of your business but carries the biggest risk

Resources Mentioned:

20K a Day

Kindle Book Description Generator

Breaking Orbit

Serve No Master on Amazon


Most other links can be found in my TOOLBOX


Send in your questions to podcast [at] servenomaster [dot] com

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