Creating a product before you check these FOUR key elements is a recipe for disaster. Find out the difference between a flop and a product that becomes a business in today's episode.
Find Your Audience
I always start my research on Amazon, but you can look at Buzzsumo as well. Find out what people need. Your audience will show their interest in their wallets and social media shares.
Find those needs in the market and then fill them. Often the inception of an idea comes from your own need; when that happens, you want to check that other people have the same need before you create anything.
Find Their Desire
Everyday people post on forums and social media about their biggest problems. Look for the forum threads with the most activity. These posts should be the centerpiece of any product you bring into the world.
Beat the Competition
You will never be the only product in your market. If you are, something is wrong. Your job is to make a product that has better content, better graphics, better engagement, and more value than the competition. There should always be a reason people should select your products.
Do not simply steal and regurgitate other courses…
Long Term Profits
Some products are a dead end. You solve your customer's problem and he never wants to hear from you again. When you lock yourself into one of these markets you must constantly find new customers.
Before you create your product think about additional products you can make or sell to this same customer. If there is no logical followup sale you may be in the wrong market…
- Find something that your audience desires
- Create a product that is superior to the competition
- Plan your backend before you create anything
Send in your questions to podcast [at] servenomaster [dot] com