SNM118: How to Improve a Book Listing

My first book on Amazon was a disaster.  The launch method I learned was incorrect.  I followed a broken model and that gave me broken results.  I had no strategy for garnering reviews and after the first two weeks, my book disappeared into the back of Amazon, never to be seen again.  Or so I thought…

The Game is Never Over

When Fitzgerald died, he thought that The Great Gatsby was a massive failure.

Nearly one hundred years later, students in high school English class read this book all over America.

There have been multiple major movies about his book.

By any scale of success, his book is a superstar.

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And the good news is, we don't have to wait until after your demise!

Books are a Business

It's very easy to become emotional about a book your write.

Each negative review is an arrow directly into your heart.

But is this the mindset of success?

Most passion project movies are terrible.

A director spends ten or twenty years trying to make their dream movie and when it finally comes out it's awful.

You have to decide if ego or financial success is more important to you.

I don't care who reads my book, I just want people to read it.

If someone wants to read my book “ironically” that's absolutely fine with me.

My motivation is to sell as many books as possible and that drives my book strategy.

I run promotions and buy traffic for my books every single month.

I promote each book anywhere that will have me.

There Shall Be No Golden Cows

If there is a part of your book sales page that is set in stone, then you are in trouble.

The best way to boost sales is to change your book cover.

That is always step one, but so often people form emotional attachments to bad covers.

I'm sorry if you spent hundreds of dollars on a cover, but if it doesn't work then you have to change it.

I've had to change covers in the past multiple times, including the one cover I designed myself.

It didn't feel great, but it was necessary.

There are many ways to bring your book back to life, you just have to do them.

Show Notes:

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Key Points:

  1. It's never too late
  2. Let go of emotion
  3. Start with changing the cover

Resources Mentioned:

Breaking Orbit

Serve No Master on Amazon

Most other links can be found in my TOOLBOX


Send in your questions to podcast [at] servenomaster [dot] com

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