product launch formula review

Product Launch Formula Review – Is Jeff Walker’s Course Worth Taking In 2020?

If you're looking for a proven step-by-step path to launching a successful business, you're in the right place. For both new and experienced entrepreneurs, this is your ticket to launching literally anything, in any niche… and it 100% works.

Why waste time when you can learn from the man who has practically invented launches himself?

Today we are going to review the Product Launch Formula 2020 course by Jeff Walker.

I have to say that I am a huge fan of the program (and I have the latest version myself). It has helped me a lot with my business and I am more than happy to give an honest review of the program and share my personal experiences. So what is this magical formula you absolutely need in your business? 

product launch formula review

Table of Contents:

What Is Product Launch Formula
Product Launch Formula Founder
Product Launch Formula Modules
Product Launch Formula Pros
Product Launch Formula Cons
Product Launch Formula Reviews
Product Launch Formula Pricing
Product Launch Formula FAQ
Product Launch Formula Review Verdict

What Is The Product Launch Formula

The Product Launch Formula is dedicated to everyone who is or aspires to be a successful online entrepreneur, even if you don't know what to sell yet. 

If you are just starting out and you want that business to pay your bills and then some, or if you already have a business but you want to grow and expand as soon as possible, then the Product Launch Formula is the program you need in your life. 

Now more than ever the online business world is changing… but the fundamental way we launch products hasn't changed a bit. When Jeff first discovered this formula over 15 years ago, he went from being a $0 income stay at home father to an internet millionaire.

Since then, 10,000+ people have gone through his training and done over $1 billion dollars in launches using PLF. And these are just ordinary people who discovered they had something to share with the world and that people would pay for it. I'm not kidding when I say PLF has been a game changer in many people's lives.

Now, the Product Launch Formula is the gold standard for launching products, services and entire brands with massive momentum and success. If you want to join the journey and create the business and lifestyle of your dreams, read on.

Product Launch Formula Founder

Jeff Walker is a successful marketer, entrepreneur, author, and online marketer since 1996. He has been working hard and eventually managed to become one of the most influential people in the industry.  He has more than a few bestsellers, but “Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online” was the real game-changer for him as he really did manage to sell himself online. 

After his book success, he started creating courses and this one is by far his most famous. The product launch formula has changed a lot since it’s beginning in 2005, but Jeff Walker managed to get almost 1 million people to take the course and many of them managed to launch all kinds of products, services, courses, books, even entire businesses in nearly every market. 

And not only is he a top notch entrepreneur but he's also a family man, a father, a husband and a super down to earth guy.  You never feel like he's pitching you anything or like he's only in it for the money. From all the success stories and the way he teaches you can tell he's genuinely in it to help people change their lives.

Product Launch Formula Modules: What You Will Learn

Product Launch Formula consists of 9 module and contains specific tasks and goals to help you create an awesome internet campaign from zero to hero. Let’s go over each module and see what you can expect to learn…

Module 1: Your Launch Foundation

In this first module, you will learn about the 5 core launch strategies and tactics, the magic of the Sideways Sales Letter, as well as how to use sequences, stories, positioning and mental triggers to create a great launch. Using techniques like the Circle of Awesome you'll learn how to use these processes over and over again to build and grow your business exponentially.

Module 2: Your Launch Plan

In module 2 you'll develop a clear success plan to follow so you know exactly where you're going and you won't get lost. You'll learn how to identify your niche, avatar, assets, and goals – plus how to build and warm your email list of hungry, targeted buyers.

Module 3: Pre-Prelaunch

The pre-prelaunch, though it sounds a bit strange, is a very important preparation step in your strategy where you get people excited and lay the groundwork for your launch. You’ll learn how to identify what your market wants, craft and refine your offer, and build serious buzz leading into a launch.

Module 4: Prelaunch

The prelaunch period is right before you open your product for sale, and it's a crucial touch point with your audience as you give them your big promise, gain their trust and get them one step closer to their goal.  You’ll learn how create each of these pieces of content, how to get people onto your launch list, and what to mail during your Prelaunch.

Module 5: Open Cart

It's finally time to start making those sales! All your hard work is about to pay off, but don't trip at the finish line. In this module you’ll learn exactly what you need at every step of the way, from your Open Cart email sequence to how to script your sales video.

Module 6: Seed & Internal Launches

Split into two mini modules, these are the two types of launches that are your bread and butter for a beginner when you don't have a product or a list yet, and then when you want to continue launching that product to your audience. You'll need to perfect these going forward in your business, so this module is important.

Module 7: Joint Venture Launches

This is where your profits will truly explode. In this module you'll learn how to get partners who will promote your launch for you! Think about it… if you made a measly $1000 with your own audience, think about what you would make if you had 10, 50, 100 partners all on board to promote your product. That's how people become billionaires.

Module 8: Evergreen Launches

This is my favorite part… when you've got everything down pat, you can now turn it into cash on autopilot.  How cool is that? You'll learn how to adapt all the strategies you've learned and make the entire system run like clockwork so the only thing you need to do is collect the check!

Module 9: Business Launch Formula

If this is your very first business, you'll love this module. This is all about building your business using your launch where you'll learn how to build out multiple products and offers to your list with the different types of launches you’ve learned about in Product Launch Formula.

Plus… a TON of bonuses!

  • Launching Your List (Course): How to grow and build a list of raving buyers who love your products
  • Product Creation Code (Course): If you don't have a product yet, not to worry! Jeff will walk you through how to create one with ease (that actually sells)
  • Operation Quick Start (Mini Module): If you're just getting started out in your online business journey, this module will be invaluable
  • Secrets Of Leverage & Scale (Mini Module): Once you've got a good momentum going, these secrets will show you how to take that momentum to the next level and scale your business
  • Launch Partnership (Mini Module): Now that you know how to launch… why not make a profit by becoming a launch manager for others? Find out in this module.
  • Tech Stack Quick Start: Confused about any tech involved? This training will give you a comprehensive roadmap for choosing, implementing and organizing your tools.
  • Lead Magnet Crowdsource Call: Listen in on these calls as we brainstorm the perfect lead magnets for all types of businesses
  • Building Your List During A Launch: Great for complete newbies, here's how you can launch your product AND build a list at the same time!
  • Post Launch Email Sequence: What do you do after your launch ends? This is how you keep the conversation going and not let all your hard work peter out.
  • Secret Swipe File Vault: Blank page syndrome? Not anymore. With these email swipe files you'll have tons of examples to work off of!
  • Quick Launch: Do you need to make some quick cash right now? That's the entire strategy of a quick launch.
  • Promoting Other People's Launches: Another amazing way to make money without having to create more products is the art of promoting other people's launches, learn how here…
  • Book Launch: Launching a book is similar, but different. These nuances will help you become a published author in no time.
  • Sparta Launch: Want to make profits in the thousands, hundreds of thousands or more? The Sparta Launch is all about
  • Winning Your Launch Through Gamification: Want to really engage your audience and earn more? Maximize your results by turning your launch into a game people love.
  • Live Launch: Doing your launch live is a great way to get people excited and ready for your product, so here's the insider scoop on how Jeff does it.

And on top of that, you also get 12 weeks of live group coaching calls and access to a private Facebook community! They also add more all the time, so you may be in for a few surprises 🙂

Launch your products with Product Launch Formula today!

Product Launch Formula Pros

Should you really invest time and money in the product launch formula program? Let's go over what's great about the Product Launch Formula.

First off, it's extremely comprehensive.  You won't ever lack for information and if you do, you'll be able to jump into the live coaching sessions or ask any one of the staff members to help you out and you'll get whatever you need.

Second, you're learning from the best.  There is no bigger name in product launches besides Jeff Walker.  He's trained more than a few big names in business too.  Not only that, but he's a really down to earth guy and lovely to learn from.

Follow the steps in this formula and you'll likely be another success story.

Product Launch Formula Cons

On the other hand, what are the cons of the product launch formula program? 

Let’s be honest and say it. When you look at the sheer amount of content it can seem very overwhelming. It's great stuff, but it's a lot to take in all at once. Thankfully, they drip the content out over weeks along with the live coaching so you'll be able to pace yourself and take it slow. Plus, you get lifetime access so you can go through it as slow as you need.

The process of creating and launching a product takes time and so does seeing results after you finish the course. The course pretty much guarantees results, but you're probably not going to make a profit tomorrow.

Product Launch Formula Reviews

15 years and counting, many things have changed but obviously Jeff’s launching formula hasn’t. Year after year new people like me take the course and those who’ve been through it are always happy to share their positive experiences afterward. Here are just some of them:

Product Launch Formula Reviews
Product Launch Formula Reviews
Product Launch Formula Reviews

Product Launch Formula Pricing

Method of Payment Price
One time payment $1,997
Installment payment plan 6 x $397

My Product Launch Formula Review Bonuses

This review wouldn't be complete without some of my own bonuses to add ON TOP of what you get with PLF. When you buy through my link, you'll also grab these cool bonuses…

Bonus 1: Product Launch Formula Additional Training Sessions ($1,997 Value)

Want a little extra help making sense of PLF? Since I've gone through the course myself, I've got some extra nuggets of wisdom to share with you. Listen in on these additional training sessions and get clarity on your launch!

Bonus 2: My Personal Help ($5,000 Value)

I’ll personally review your business strategy and record a video up to 60 minutes breaking down exactly how you can up your game and blow your competition out of the water. Show me your website, marketing strategy, sales pages, emails, funnels, store… you name it and I'll help you. With over ten years of entrepreneurial experience, my insight will give you a massive advantage over the competition!

Bonus 3: Use My Team ($1,497 Value)

You’ll get a credit for work from my team to boost your sales and blow the competition out of the water. After ten years in the business, I’ve built a team of 20+ specialists that work for me full time. From brilliant SEO experts to video editors to graphic designers, my team is bulletproof. Get FIVE HOURS of work from any member of my team to fill in the gap on your business. Don’t waste time dealing with gig sites, get the best of the best without wasting your time interviewing. Get amazing work to accelerate your success.

Bonus 4: Millionaire Biz Op Sales Page Swipe File ($2,997 Value)

No need to reinvent the wheel in this ludicrous niche… biz op is booming and there are a LOT of offers raking in hundreds of thousands to multi-millions tucked in this swipe file. Study these carefully and you'll uncover the secrets to selling whilst helping others create the business of their dreams.

Bonus 5: Score Big Partners With The Joint Venture Page Sales Page Swipe File ($2,997 Value)

When you need to gather the best partners to promote your products and make your launch a multi-million dollar success, you need an amazing JV page to reel them in. This swipe file has tons of examples you can spy on from successful launches so you know exactly what pieces you need to make a great JV page.

Bonus 6: Attract Hordes Of People To Your Webinars & Summits Swipe File ($2,997 Value)

Webinars and summits are one of the best ways to engage strangers, give them valuable advice and ultimately, lead them to the sale. When a single webinar can make you millions, it's super important to get people ON it. Browse through this swipe file of webinar and summit registration pages so you can know exactly what gets your ideal audience to register!

You can claim your bonuses by emailing [email protected] and forwarding us a copy of your receipt. All service bonuses will be delivered after the refund period.

Launch your products with Product Launch Formula today!

Product Launch Formula FAQ

What is the Product Launch Formula?

An expert 9 module program on how to successfully launch your digital products. Each module is lead by Jeff Walker and it contains specific tasks and goals to help you create an awesome internet campaign from zero to hero.

What makes a good product launch?

With good KPIs and objectives set everything can be achieved. You have to understand your market first and with good timing, your product will change lives.

What is a good time to launch a product?

The best time to launch a new product is when another product of yours is reaching the peak of its success. This way you're riding on a momentum into the next win of sales. Launching a product can be as stressful as actually creating one.

Why is product launch important?

It's important because effectively helps establish a new product name, brand, or position. Also, it can help build awareness and credibility for the new product and the company. Create immediate opportunities for sales, VAR, and distributor channels.

Product Launch Formula Review Verdict

It offers both theory and practice before you finish the course and you get to learn with a real legend in the online marketing world, and you get to talk to him personally as much as you want.  Is the product launch formula 2020 really worth it? What is the final conclusion?

Let’s look at the facts. Since this program has been around since 2005 it is more than obvious that the formula works. It is unique, comprehensive, It helped my business grow a lot and if you have some experience in online marketing is a piece of cake to follow.

On the other hand, we can’t deny that it is a pricey course, it’s not something that anyone can afford, but it’s an investment that can skyrocket your business if you learn how to do it right.

Are you ready to sign up for the course that will launch you toward online marketing success?

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