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  1. Jonathan,

    Here’s my first blog post. Granted, there’s MUCH more work to be done here, but I’m taking action and am looking forward to the benefits I can see coming my way.

    I’m already living a semi-ex-pat lifestyle, but still serving a master. A magnificent dictator of sorts, but still limiting my talents, potential, and desires. It’s time to make a change.

    I’m in. It will be hard to study, write, and network outside the current office but I’m looking forward to being able to do “this” in and around Bavaria for a number of years to come.

    My best from Bavaria…


  2. Jonathan…

    Thought I’d submitted a comment here yesterday. Hmmm…is it old age creeping up on me or just a comment not vetted.

    In any case, I’ll drop one of my new addresses here. No, this isn’t my first rodeo, but this is one where I’ll actually get on the bull.

    Tschuss! And my best from Bavaria.


  3. Hi Jonathan…Please tell me what you think. I started this blog because I’m passionate about helping just be themselves but I find it difficult to monetize this site. Please let me know what you think.

    Thank You,

  4. Hi Jonathan,

    I can’t say thank you enough for getting this information out into the world. I have read Serve No Master twice, have been listening to your podcast and reading your blog. I have always wanted to start my own blog but never really knew what to write about or even how to get started! You have definitely inspired me to light a fire under my butt and get going. I started putting my blog together about a week ago and just went live today. Here is the link:

    Thank you again for everything you do. Please keep up the great work! 🙂

    Best regards,


  5. Hey Jonathan, would you make a podcast strictly dedicated to picking a blog/website name, moving past the perfectionism, and just choosing? For me, it’s really really hard to choose one. In fact, I did choose one — — yet I even went so far, almost, of cancelling it and getting a refund, and starting all over again. I took action and now I’m doubting myself and my perfection meter — really a block to make me NOT take action — is kicking in and preventing me from moving forward. I notice myself doing this perfectionism this over and over again.

    It’s crazy. At least I notice it though….

    But I do have a legitimate question and concern — how do I choose a great name that captures my niche? And how do I choose a niche? I’m noticing that I really want something that encompasses ALL of my potential posts rather than something specific like “,” which is all about men’s body hair, or “,” which might be about that, only.

    So many options that I can’t make up my mind. I guess what I’m saying is there is a legitimate concern about choosing a good name, AND, there’s a legitimate concern about just choosing something and going for it. Where’s the middle ground?

    Please weigh in her. I’m sure not to be the only one.

    1. I like to have a title that gives me room to grow. For example, my products in the men’s niche are under the brand “Ideal Male” because we can go in multiple directions as the brand grows. It allows us to figure out what the audience wants without being too limited. Of course you can always change your website as you grow, I’ve done that a few times. Better to just do it than to get stuck in paralysis analysis.