Yesterday I recorded a new sales video that I was so proud of.
It's for me new Networking Empire course.
I recorded the entire video in a single take, like the opening of Snake Eyes.
I was so proud of the video and how cool it came out.
I was planning on releasing it this week.
So I showed it to one of my publishers, who is a phenomenal copywriter.
This video is boring.
I hesitated to have him look at the video because I did NOT want to redo it.
I was afraid he would give me bad feedback, so I didn't want him to see it.
We have these moments all the time.
If I really thought the video was perfect, I would have shown it to him with no concern.
That niggling doubt in the back of my mind is a red flag that something is was wrong.
[easy-tweet tweet=”When you don't want to show your work to a friend, that is a sign that you don't really believe in it.” user=”ServeNoJonathan” hashtags=”servenomaster”]
I have two options right now, I can ignore my friend's advice or I can go back to the drawing board.
Giving advice the right way.
Many people give advice by telling you what's wrong.
“I don't like the story.”
But when you ask how to fix it, they got nothing.
“I don't know, just make it better.”
This advice is garbage and worthless.
My friend gave me a whole new intro and a mechanism for my sales letter.
He said, “this is boring, say X instead.”
That kind of advice is actionable.
He pointed out that my lemonade was too sour and then he handed my a bad of sugar.
It's now 2am and I have a choice.
I always want to do the best possible.
This is why working online feels like that old Paula Abdul song.
Every time I take two steps forward, I feel like I have to take a step back.
This is why so many independent marketers feel like we never accomplish anything or that we are always behind.
Yesterday my new sales video was done, today I'm back at square one.
Whatever it takes, make that lemonade
I have a new sales letter template in front of me and I'm working on it right now.
I'm totally focused on writing a better sales letter.
Not just for me, but also for my tribe.
I need to improve my messaging and explain why this new course is so awesome.
It's totally life changing and I have to make that clear.
I was so excited by my gimmick that I was about to release an inferior sales message.
Some days are hard and we get lemons shoved into our mouths.
But the only choice is to keep fighting you way up that mountain.
- Bad days are inevitable
- You can either see an excuse or an opportunity
- How you respond to adversity defines you
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